EMAIL OPEN RATES

 


Industry-Specific Open Rates (2025)


  • Health & Fitness: 48.9%
  • Education & Consulting: 45%
  • Entertainment / Events: 43.8%
  • Retail: 37.5%
  • Software / Tech & E-Commerce: 38–39%
  • Non‑Profit: 53% 


Best Practices to Improve Open Rates


  • Write compelling, concise subject lines (under 50 characters, fewer than nine characters perform best for association audiences)  
  • Use segmentation and personalization
  • Test send days and times, often midweek (Tuesday or Wednesday) yields best open rates in many industries  
  • Focus on automated flows (e.g. welcome series, abandoned cart)—they typically generate much higher open rates and conversions than broadcast campaigns





Location: Los Angeles, CA, USA

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