EMAIL OPEN RATES
Industry-Specific Open Rates (2025) Health & Fitness: 48.9% Education & Consulting: 45% Entertainment / Events: 43.8% Retail: 37.5% Software / Tech & E-Commerce: 38–39% Non‑Profit: 53% Best Practices to Improve Open Rates Write compelling, concise subject lines (under 50 characters, fewer than nine characters perform best for association audiences) Use segmentation and personalization Test send days and times, often midweek (Tuesday or Wednesday) yields best open rates in many industries Focus on automated flows (e.g. welcome series, abandoned cart)—they typically generate much higher open rates and conversions than broadcast campaigns